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Self-Service Style Guide

Self-Service Style Guide
Follow a style guide to optimize customer self-service content for users.

Distribute content consistently across self-service and assisted channels for the best customer experience. As much as possible, be precise while matching your user's vocabulary, avoiding jargon, and choosing alternatives for obscure language.

Self-service style guide principles

  • Prioritize user needs over style rules
  • Use the simplest phrasing possible
  • Be authoritative and friendly
  • Style Guide Examples
    A style guide contains standards for grammar, punctuation, word choice, tone, and more.
  • User-Focused Content Priorities
    Content that performs best is optimized for users instead of SEO tactics. User-focused content prioritizes intent, usability, findability, timeliness, and efficiency.
  • Words and phrases to avoid
    Avoid words with subjective,  relative, or ambiguous meaning within instructional content.

Feedback philosophy: Peer and user input is essential for effective content. As content contributors, we are always open to feedback on any aspect of our content. The only output that matters is what is best for users.


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