Expert automatically handles many aspect of technical SEO and includes features to optimize your content even further.
Consider SEO as part of findability for an overall user-focused content strategy. Findable content is available wherever your users are and uses their words.
Combine a user-focused keyword analysis with a topic cluster SEO strategy to optimize for search engines and users.
For further guidance, contact your Customer Success Manager or see the Google Search Engine Optimization (SEO) Starter Guide.
Add a Page Summary for external search engines to know more details for what the page is about. The Page Summary also appears in CXone Mpower Expert search results and in detailed view on Category pages.
Page Summary should provide a brief overview of what is covered in the page or section. Consider adding verbiage that covers the main point and includes words that your users would typically search for to find the information covered on that page.
Write unique and specific page titles that clearly indicate what information is contained on the page. Place the most important keywords as close to the beginning of the title as possible. By default, page titles automatically create the page URL to match.
For longer page titles, especially on Category and Guides pages with many child pages, decouple the page title to specify a different URL. A custom URL should still include important keywords from the page title, but can be a shortened version to reduce the length of all child URLs. For example, the Manage Content Category on Success Center has a shorted URL of just "Manage" so that all child page URLs are shorter.
You can also decouple a page link to be different from the page title if your page titles have special characters that should not appear in page URLs.