Personalized launch experience

1. Kick off, validate, and refine

In the initial kick-off, we work with our customer to:

• Update Customer Success Plan: The plan developed during the sales process is refined to reflect the objectives for success for your Expert site.
• Success Map: A "success map" is drawn for the project including deadlines, roles and responsibilities, and contingencies for completion.
• A training schedule and timeline for deliverables is agreed upon with the customer.

2. Landscape assessment

We get into the details of content, keywords, and structure ensuring that your customers have an intuitive navigation and search experience, and that the content is is optimized for search engines. Based on information from the customer, Expert provides the following:

• Cornerstone Content Map: We map out, specifically, which content should be included in the launch based on the customer's objectives for the site.
• Keywords Report: Using leading SEO analytics tools, Expert provides a report on ranking keywords. The keywords selected will inform, content metadata and the user experience.
• Information Architecture Diagram: Based on the above information, our Digital strategists will propose how to strategically structure your Expert instance 
• Content import: Following approval of the above, Expert will import and quality-check your Cornerstone Content provided in any digital format: HTML, PDF, MS Word, Google Docs, Etc.

3. Security and brand assessment 

• User and Group Architecture Diagram: We will help you build out your strategy for user and group permissions, including any group integrations required from your SSO IdP.
• Style Guide Review: "Basic branding" for the launch phase of Expert includes a review of your branding style guide. Be prepared to provide logo(s), splash image (if desired), color palette, typography, and iconography (if available).  Our frontend designers will work with your assets to create a site that reflects your brand.