Content Templates eliminate the need to retype or copy and paste frequently used snippets or standardized verbiage onto a page. A content templates applies static pre-defined content and formatting anywhere you place it on a page.
Use content templates for:
Updates to Content Templates do not apply to preexisting pages. Any changes to Content Templates only apply to new pages.
Follow Template Management Guidelines.
Author and Editor Control Panel roles can create new templates in the Template Directory, and an Admin role is required to modify template properties.
Alternatively, the Author and Editor roles can view an existing Content Template and then copy and modify it to replicate template property settings for a new template.