Customer Insights Report

The Customer Insights report allows you to understand how your customers are navigating through your content. This data can be used to reduce customer effort and improve the customer journey. 
Learn more about the Customer Insights report

Access Customer Insights Report via Dashboard

  1. Navigate to Site Tools > Dashboard > Customer Experience Reports > Customer Insights.
  2. In the User Activity for field, enter the User Activity ID for a user, which must exactly match the full username as listed in the Control Panel.
  3. Click View.

Seated Member role Admin is required to view and download CSV results in the Customer Insights report. All other Seated Member roles can view only personal activity. 

Access Customer Insights Report via Control Panel

  1. Navigate to Site Tools > Control Panel > Users & Groups > Users.
  2. Find a user you want to see activity for and click the chart icon in far right Actions column.
  3. The Customer Insights report will open in a new tab populated with the user's activity.

Download Customer Insights Report

If you do not see an option to download the report, contact the Support Team.

  1. From the Customer Insights Report, scroll down to the Report download section.
  2. Select a month from the drop-down menu and click Download.
  3. If needed, unzip the .csv.gz file that downloads.

Report details

Field Type Value
Time time stamp

Format: yyyy-mm-dd hh:mm:ss
Clock: 24 hrs
Time Zone: UTC
Type string Event type
User ID number Unique user identifier
Page Path string Location of current page, in the format xxx/xxx/xxx/...
Page ID number Unique page identifier
File string File name
Search Query string Search term entered into the search engine
Search Path string Location from which search query was made, in the format xxx/xxx/xxx/...
Search Constraint string Lists the array of constraints (tags, classifications, path) specified for a given search query
Search Total Results number Total results found for given search query
Search Total Recommended number Total recommended results found for given search query